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About Us

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Via Maestra 42

Benvenuto!  Via Maestra 42 opened on December 8, 2000, as the culmination of a lifetime of working in the restaurant business around the world and Rome, Italy. From these roots sprung a vision of what an Italian restaurant should be.

Via Maestra was created to showcase the authentic Italian products we have been supplying to restaurants in the area as All Italia Imports since1993.  In creating this extension of our family, we aim to provide an unforgettable dining experience, steeped in simplicity and warmth.  We pride ourselves on consistency, using only the highest quality ingredients, organic, when possible, in preparing our traditional Italian dishes.  We highlight seasonal ingredients in creating the flavors of Italy.

Via Maestra 42 is open 7 days a week. We serve Italian breakfast Monday - Saturday starting at 8:30 am, with lunch service starting at 11:30 am and continuing throughout the day until our dinner service at 5 pm which is served until 9 pm.  On Sunday we are open 10 am - 5 pm.  We strive to create a memorable dining experience, whether in our restaurant or at your home with our custom catering service.

Ci vediamo presto!


Georges & Nicole Bitar

When Georges arrived in the U.S. from Rome, he hit the ground running becoming a much sought-after specialist in wine and spirits. He applies his expertise to their wine list and spirits. His love of people clearly comes across as he welcomes his regulars and new friends with a smile and generous  "Benvenuto!".

When Via Maestra 42 first opened in 2000, Nicole was the first manager under the helm of Renato.  She brings many years of Italian restaurant experience working for some of the best Italian restaurants in Santa Barbara and Montecito. Years later, Nicole has come full circle and now is co-owner of Via Maestra 42 with her husband, Georges.  Her lighted-hearted nature and friendliness makes everyone feel welcome and part of the "famiglia". To quote Nicole "we love what we do and are forever grateful for our customers".

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